Kampen om tiden

On Tuesday 22 September 2015, NAF arranged together with SmartCity Bærum (among others) an initiative they referred to as «The greatest traffic experiment in Norway’s history” on the motorway E18, between Asker and Oslo.
The idea was to reduce rush hour traffic by offering free parking outside of the city and free public transport, increasing the capacity of the trains, arranging collective cycling from Slependen to Oslo, arranging collective driving and encouraging Smartworking (home office).


Actions that were completed:

  • All of the members were highly encouraged to participate in the campaign
  • Microsoft Norway closed its office this day, and asked the employees to work smarter either by working from home, travel with public transport or cycle.
  • Budstikka encouraged SmartCity members to join in and make a video to put focus on cycling to and from work. Several businesses signed up. Microsoft was one of them and participated with two employees who cycled together with Budstikka from Asker to Lysaker this day.


The results showed that the campaign had an effect, and that there was a reduction of around 20-30% of travelling time this morning. The summary of the campaign and results can be found here:


Collaboration partners:

  • NAF (project owner)
  • Telenor
  • Microsoft
  • Ruter
  • NSB
  • IKEA
  • SmartCity member


  • Unknown